You may have heard some of the crazy crap that has been said by some people in MARVEL lately. Nobody knows what happened. It’s hard to believe that someone would say those things in public, knowing that it will have a huge impact on such a big company like MARVEL.

I absolutely love MARVEL. I owe so much to them. MARVEL are the ones that got me into comics. MARVEL are the ones that got me into comic book movies. Heck, marvel are even partially the ones that got me into blogging! But no matter how much you love something or how much of a fan you are, you will hear some crap once in a while that will just make you look at that thing from a completely different angle.

Damn. MARVEL sure said some things recently that are costing them a lot right now. I am, of course, talking about Alex Alonso’s words about comics book artists and David Gabriel’s words on diversity in comics. I will start off by discussing the latter. Now, in case you don’t know, MARVEL’s Vice President of Sales, has recently been quoted as blaming diversity for the fact that MARVEL’s comic book sales haven’t been doing very well lately. In fact, he went on to blame the readers for not buying comics about diverse characters!


Znalezione obrazy dla zapytania david gabriel marvel comics
David Gabriel


Now, what do I think about all of this? Well, obviously, that’s not something you should say when the media has a microphone stuck in your face. No matter how true things like this may be, you never say them aloud. I mean, sure, diversity probably is part of the problem why MARVEL isn’t doing as well as it used to, but it’s super counter-productive. The reason MARVEL started introducing all of these diverse characters is to show people how politically correct they are. And now that they managed to earn the trust of those people that believed comics should have more diverse characters, it isn’s smart of them to just throw that trust in the bin now.

But, the thing that pisses me off the most in what he said, is that it’s our fault for not buying the one billion number ones each month where they change all of the classic characters into black people and women. Not everything needs to be a damn social statement! And they don’t need to replace 98% of the original MARVEL characters with more diverse people! It was great when they did it to a couple of characters here and there a few years ago, but I believe that it has gotten way out of control. As of right now, this is every character that I can think of that MARVEL changed for diversity’s sake:

Wolverine – Laura Kinney

Nick Fury – Nick Fury Jnr.

Spiderman – Myles Morales

Captain America – Sam Wilson

Ms. Marvel – Kamala Khan

Hawkeye – Kate Bishop

Thor – Jane Foster

Deadpool – Gwenpool

Hulk – Amadeus Cho

Vision – Some female version of Vision

Iron Man – Riri Williams

Star Lord – Kitty Pryde

Znalezione obrazy dla zapytania marvel comics champions 2016

Yes, I agree! It’s a lot for such a short amount of time. And I’m sure that I missed a few! Basically, what I`m trying to get at here is that MARVEL cannot just be trying to please everybody by first introducing a ton of new characters and then blaming people for not buying them. I mean, diversity aside, reading comics is a pretty expensive hobby. MARVEL start a new series every few weeks, so you can’t possibly expect all of your readers to just casually add another five euro to their monthly outcome.

So, yeah! Those are my thoughts on that subject. Now, let’s move on to what Alex Alonso said. Bear in mind that this guy is bloody editor in chief! And, according to him, artists don’t sell comics. Basically, he said that people would only ever buy a comic because of a writer and not because of an artist. And, in his own words, artists just don’t move the needle.

Znalezione obrazy dla zapytania alex alonso marvel comics
Alex Alonso


I mean, it’s insane that he’d even consider saying something like this in public. The saddest part is that this may very well affect everybody at MARVEL Comics as well as us, the readers. I can see many artists being very reluctant to work for MARVEL now. But, do not fear! That smartass insured himself by saying that McNiven and Coipel still do move the needle after all! Son of a %$#@!

Now, I’d hate to be that guy who is just a one-sided, bias jerk. So, as much as I cease to believe that Alonso would think this, I can sort of see where he could potentially be coming from. MARVEL have had some issues because of artists in the near past. You don’t need to look any further than the recent controversy surrounding X-men Gold. Basically, if you aren’t aware, an artist tried to insert a very hateful message onto Collosus’s t-shirt. And even though this happened after what Alonso said (possibly as a subliminal middle finger towards the guy) stuff like this has happened before. However, that’s just me playing devil’s advocate. I personally think that it’s outrageous he would say that and I’m just hoping that artists will be able to shrug it off as him not knowing what he was doing.


Anyway, I hope that all of you had a great Easter! Also, please let me know what you think of this post in the comments! Share this post on your social media if you feel like you want other people to know about it. Talking about social media, don’t forget to like me on Facebook, follow me on Instagram and subscribe to me on YouTube. But that’s it from me for now. See thee soon!


5 thoughts on “WTF, MARVEL!?

  1. Marvels main problem is EVENT FATIGUE.
    Pulling books in one (unnecessary mega event)
    after the next, after the next. Core books never
    get a chance to develop, readers get tired of all
    the unnecessary extra cro$$over books that never
    go anywhere. Then Marvel thinks then need to
    RE-LAUNCH books at #1 when the sales fall.
    After 2 or 3 relaunches, fans have had enough.

    Also the BIG issue is digital content going forward.
    A company CANNOT charge the same price for non-
    physical content as it does for physical content.

    A digital comic should be $1 or $2, not the full retail
    price for a physical comic. There is no overhead or
    distribution cost to factor into the pricing.

    2 friends play the Marvel mobile app game and have
    spent $1,000s of dollars on it. Neither of these guys
    have EVER purchased a comic book in their lives.

    There in lies the paradox. The Marvel customer is still
    there, but Marvel doesn’t do their research or cross
    promote. If every time you spent $5 or $10 in game,
    you got access to free comic codes, you would start
    to see a steady increase in readership. Expecting a
    customer to spend $6 on a comic book just isn’t going
    to happen for the majority of gamers. This is 2017

    Great article, Keep up the good work!

    Liked by 1 person

    1. Thank you for the great comment. And, yes, I totally agree with you! I was thinking of switching to digital comics, but the price difference really isn’t that significant. They should definitely lower the digital price of a comic and it’s a great idea to give free comic book codes with microtransactions in marvel mobile games

      Liked by 1 person

      1. Having been a “Marvel Zombie” since childhood also,
        (The Age of Apocalypse) It has been bizarre that Marvel
        has let the X-men (in particular) fall into such bad shape.

        We have recently been watching LEGION which is AMAZING,
        it is the first show that really captures Mutants in a cool,
        nuanced way, that shows how well the Marvel U works on
        the small screen.

        We switched to Trade Paperbacks a few years ago & never
        looked back, we have slowly been sending our old comics
        to younger relatives so they can enjoy the great stories.
        But for the most part our comic consumption goes as far
        as looking at the previews on the free comic sites online.

        To be honest for a MULTI MILLION dollar company, right now
        Marvel isn’t investing in Top Artistic Talent (besides Chris
        Bachalo) & bad art is another reason why the comic books
        are not selling, diversity is not the reason whatsoever.

        It seems Marvel is sitting in a small room, with the windows
        closed, & no body is willing to open the window & let all
        the stale air out. Which is only going to get worse & worse.
        People consume digitally now, they are not driving around
        looking to find a comic book store, keep up with the times
        or you become obsolete just like everything else that doesn’t
        accept that times change and so must the business model.


    2. You’re forgetting, comic sales have been down for years. Most of Marvel’s money comes from the movies. If they don’t carge that amount, they’re gonna lose too much money to stay in business.

      Liked by 1 person

      1. What do you mean? It costs much less to publish a comic digitally, which means that they don’t need to charge that extra price to make a fair profit. Also, here’s an idea. If they do keep all comic prices the same, they could at least make each #1 issue cheaper to show people that they have an easy jumping-on point and encourage more new readers.


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